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Athletic departments
Outfit every team from one approved catalog, with your logos used the right way across fall, winter and spring.
- Uniforms at par, no markup
- Every team under one department
- Approved logos and colors
Team stores · Uniforms · Fanwear
Gear your whole program will wear.
We build your team store in your colors, from game uniforms to the hoodie a grandparent wears in the stands. Families order online. You set the markup.
Athletic departmentsBooster clubsClubsTeams
Store preview
See your colors on the gear.
Pick a color pair or set your own, type your team name, and try your logo. We build the real store from your files.
journeyathletics.com/store/wildcats
Preview · sample gear
Fan tee
Hoodie
Cap
Game jersey
Your colors
PNG or SVG with a clear background works best. It stays on your device.
Pick your colors, then send us your real logo.
Start a store with theseWho it's for
One store setup, four kinds of program.
Each group buys gear for a different reason. The store works the way your group already does.
Boosters
Booster clubs
Run a fanwear store that raises money every season without a garage full of leftover shirts.
- You set the markup per item
- Families order online
- Adult, women's and youth sizes
Clubs
Clubs
Give club and travel programs a store for uniform packages, practice gear and sideline wear.
- Player packs by team or age group
- Gear tied to registration season
- Your club colors and crest
Teams
Teams
One team, one link. Coaches share it, and players and families order their own gear.
- Team store in your colors
- Practice gear and team-issued items
- Fanwear for families
Catalog
From the first whistle to the stands.
We build a catalog for your program from these lines and put your marks on it.
UNI
Game uniforms
Jerseys, shorts, singlets and warmups in your colors and numbers.
PRC
Practice gear
Practice tees, shorts and pinnies that hold up to a full season.
FAN
Fanwear
Tees, hoodies, crews and quarter-zips for families, students and alumni.
HDW
Headwear
Caps, beanies and visors with your logo or mascot.
SDL
Sideline and coaches
Polos, jackets and outerwear for staff and the bench.
BAG
Bags and accessories
Backpacks, duffels, socks and the small items that fill a team order.
Every line in
AdultWomen'sYouth
so the whole family can wear it.
Made to be worn
Game day, the sideline and the stands.
Pricing
Our par price. Your markup.
There's no fixed retail price. We set the par price your program buys at, and you decide what families pay on top of it.
Par
The price you buy at
Set by Journey for each item in your catalog.
+ Markup
Set by your program
Choose it item by item, or leave it at zero.
= Store price
What families pay
Shown in your store, checked out online.
Uniforms stay at par. Departments buy game uniforms with no markup.
Fanwear raises money. Booster clubs and teams add a markup to fanwear and keep a share for the program.
Fanwear markup calculator
Example prices
Par price$32
Store price$40
Markup collected$1,200
Par prices here are examples to show the math. Your catalog has its own par prices, and your program's share of the markup is set in your store agreement.
How it works
From logo file to team store.
Send your marks
Logos, colors and the teams or groups the store is for.
We build the store
A catalog for your program at par prices, with your marks on every item.
Set markup and share
Choose your markup, then send the store link to players, families and fans.
Orders come in
Families order and pay online. Journey takes it from there.
Part of Journey Athletics
Your store lives on your team site.
Programs on JourneyAthletics.ai get their store built into the team and department sites, next to schedules, rosters and results.
See JourneyAthletics.aiShopping for a team?
Find your team's store.
Search by school, club or team. You can also use the store link from your coach, booster club or athletic department.
Start a store
Tell us about your program.
We'll come back with a catalog plan and par prices for your program.